Singapore, 02 August 2019 - Yeo’s is a homegrown brand with a global network that spans across Asia-Pacific, Europe, North America and Oceanic regions. In the food product industry, Yeo’s widespread of popular Asian recipes have garnered the likes of multitudes of customers across multiple generations who count on Yeo’s for their signature authentic flavours and mark of exceptional quality.
The Media Shop will be tasked to revitalise the brand and connect with Yeo’s consumers through #yeosome moments in Yeo’s latest advertising campaign.
Yeo’s picked The Media Shop due to their impressive demonstration of a solid understanding of their business, the agency’s unwavering commitment to work closely with the Yeo’s team on their brand building efforts.
“Looking for the right marketing and advertising agency is no easy feat. We chose to work with an independent as we needed a partner that resonates with our core values as an Asian brand.
With digital media becoming increasingly prevalent, our media partner needs to understand the importance of meaningful consumer engagement. The Media Shop impressed us with their innovative ways of thinking and ability to conceptualize ideas that resonate with millennials and Gen Z, bringing to life Yeo’s brand stories.
Despite Yeo’s rich heritage and high brand equity, it is pivotal to break through the clutter of the overcrowded beverage industry and build meaningful connections with our consumers. We look forward to a collaboration with The Media Shop that will extend Yeo’s lead as the number 1 brand in the Asian Drinks market,” commented Irene Tay, Vice President of Marketing, Yeo’s.
“Growing up in Singapore, Yeo’s had always been the go-to brand for those looking for a nice, refreshing drink. We are honoured to be appointed the media agency handling Yeo’s, a home-grown brand with 119 years of history and rich heritage. I’m incredibly proud of our achievement as a team, and will continue to build the Yeo’s brand through the strategic use of effective media.” Jessica Toh, Co-Founder and CEO of The Media Shop said.
Yeo’s joins the agency’s list of diversified clients: One Faber Group, Tourism Authority of Thailand, Veritas Storage (Singapore), Lee Kuan Yew School of Public Policy, Liberty Insurance, and Jollibee Foods Corporation.
Coverage of the business win can also be found on Marketing Interactive and Mumbrella.