Singapore, 10 January 2020 - The Media Shop has won the Singapore media business for Starbucks, the largest coffee house in the world, following a competitive pitch. This local partnership reflects on Starbucks’s motive to expand its presence in the digital domain, with the agency acting as a key strategist for the year of 2020.
With many coffee joint options available in the market, Starbucks Singapore continues to be the most commercially preferred choice of coffee for consumers to enjoy.
To keep the Starbucks brand top of mind, the coffee company has tasked The Media Shop to devise strategic initiatives, as well as creative approaches that resonate and elevate the level of engagement among consumers. Adding on, the campaign aims to build towards reaching potential consumers and take market share from competitors.
“Partnering with an iconic brand like Starbucks brings much excitement to our team. We are exhilarated to be given this opportunity to help Starbucks make meaningful connections with Singapore consumers. This appointment is a testament to the strength of independent agencies and their ability to deliver innovative marketing solutions to give brands that edge over the competition.”, said Jessica Toh, Co-Founder & Chief Executive Officer of The Media Shop.
Starbucks Singapore joins the agency’s list of diversified clients: Shopee, One Faber Group, Tourism Authority of Thailand, Veritas Storage (Singapore), Lee Kuan Yew School of Public Policy, Liberty Insurance, Jollibee Foods Corporation, and Yeo’s.
Coverage of the business win can also be found on Marketing Interactive.