Independent media agency, The Media Shop, has appointed Elaine Tan as its new media director, according to a release.
Tan, a veteran brings deep expertise to The Media Shop's team in Asia, the release said. Prior to joining The Media Shop, Tan worked with network agencies such as Omnicom Media Group and Havas. This provided her with a strong foundation in media fundamentals, as well as the opportunity to work with clients from B2B and B2C categories across various industries.
“Tan is an experienced media professional with strong leadership qualities and is proficient in all media platforms. More importantly, she brings in fresh perspectives to TMS, and I'm confident our clients will enjoy engaging with her.” said Gary Tang, the managing director of The Media Shop.
“I have always been very impressed with how a local boutique media agency can stand out among the network agencies, winning accolades at media awards and having long-term clients. Hence, when Tang approached me, I decided to join them so that I can devote my time and energy to help clients explore new media opportunities, as well as train junior staff so that I can provide satisfactory results to clients and present solutions to help businesses achieve their goals.” Tan said.
Source: Marketing Interactive