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At The Media Shop, we are geared to create successful stories and deliver positive results for our clients.

Thinking out of the box is our forte as we never fail to surprise and innovate our clients.

We collaborate with brands across different industries, not bounded by limitations, and build strategies with insights to create a positive experience.

With a team of talented media specialists, we take on each brief with a data-driven approach to maximise clients' budget and achieving business results for our clients. 

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"We are what we do best"


Gary Tang

Co-Founder & Managing Director

Gary has over two decades of experience managing notable brands in various advertising & media agencies like Fong Haque & Soh, Monsoon, Dentsu, Initiative, MEC and Universal McCann. Prior to co-founding The Media Shop, he was the Media Director at DWA.

In his early days as a junior media executive, Gary had the privilege to be mentored by many media veterans who showed him the ropes in this competitive industry. As a way to give back to the society, Gary is always willing to personally guide and share his experience with anyone keen to embark on a career in the media industry.

Married to a banker, he’s your regular family guy during the weekends, enjoying quality time with his 3 young children.

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“Think small to grow big. Keep your eye on the bigger picture, but don’t slip on attention to detail.”

- Sir Richard Branson

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“Be yourself, everyone else is taken.”

- Oscar Wilde

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Jessica Toh

Co-Founder & Chief Executive Officer

Driven by nature, Jessica leads our business development team and is constantly on the look-out for new opportunities for our clients. Entering the industry as a radio and print advertising professional, she was later drawn to the world of digital media and joined CNET Networks Asia Pacific. She honed her skills as a media strategist developing B2B and B2C strategies for technology giants such as Samsung, Sony, Toshiba, Dell and HP. After an 8-year tenure in CNET, Jessica decided to realise her dream of working with a spectrum of brands and founded The Media Shop with Gary.

She is part of the founding committee of Rose Charities Singapore, an affiliation of Rose Charities International.

Lee Chee Wee

Head of Digital

A veteran in digital media, Chee Wee began his journey at CNET Asia as a reporter, moving up the ranks to head up media operations. He later joined mobile security start-up tenCube to oversee their marketing strategy. Following tenCube's acquisition by McAfee, he managed APAC marketing for McAfee’s mobile security products. He later joined Viacom and was responsible for developing Nickelodeon’s digital offerings, before joining The Media Shop to look after all aspects of the agency’s digital business.

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“You only live once, but if you do it right, once is enough.”

- Mae West

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Elaine Tan

Media Director

A veteran in the industry, Elaine brings deep expertise to The Media Shop fast-growing team in Asia. Prior to joining The Media Shop, Elaine has worked with network agencies like Omnicom Media Group and Havas. This has provided her with a strong foundation in media fundamentals, as well as the opportunity to work with clients from B2B and B2C categories across various industries.

“Great things in business are never done by one person. They’re done by a team of people.”

- Steve Jobs

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The Media Shop was founded with these values that have driven our success and results.  

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We believe dedication brings energy to work. With a 'can-do' and 'going the extra mile' attitude, it brings out the best in the team, making a difference for our clients.  

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We embody honesty and transparency. This is why we never fail to win the trust of our clients.

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We focus on ensuring a healthy and progressive work environment for all our staff. We place great emphasis on our team's professional growth, ensuring they are equipped with knowledge and insights to produce results.


To us, awards are an amazing validation of our passion. We are proud to have won:

Marketing Magazine's Agency of the Year 
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Media Agency of the Year - Silver (2020-2021)

Media Agency of the Year - Local Hero (2015 to 2022)

Programmatic Agency of the Year - Silver (2020)

Programmatic Agency of the Year - Bronze (2021)

Programmatic Agency of the Year - Local Hero (2020)

Search Marketing Agency of the Year - Bronze (2019)

Programmatic Agency of the Year - Finalist (2019)

Boutique Agency of the Year - Finalist (2020)

Independent Agency of the Year - Finalist (2020)

Marketing Magazine's MARKies Awards

Most Effective Use - Social Media - Finalist (2021)

Most Effective Use - Programmatic Marketing - Finalist (2021)

Most Effective Use - Launch/Relaunch - Finalist (2021) 

Most Effective Use - Integrated Media - Finalist (2020)

Most Effective Use - Out-of-Home - Finalist (2020)

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Singapore Media Award Logo
Singapore Media Awards

Best Local Media Agency (2018 to 2019)

Best Use of Budget (2019)

Best Use of Radio - Finalist (2017)

Campaign Asia Agency of the Year 

Independent Agency of the Year - Finalist (2019)

Singapore Agency of the Year 2019
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Singapore Press Holdings iink Award 2012
MediaCorp Viewers' Choice 2011
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