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The World’s Largest Independent Agency Network, Local Planet, Has Launched In APAC

Singapore, 21 June 2019 – Local Planet International, a privately-held agency network, has launched an APAC hub with nine leading independent agencies in APAC in the network.

Established in 2016, Local Planet uniquely combines the best-in-class, best-in-market, and most progressive independent agencies in the world with the purpose of helping clients seize growth opportunities globally through local excellence and expertise. Local Planet is the world’s only owner-managed international agency network, now operating with 117 offices in 67 markets worldwide.

In 2015, The Media Shop was the only media agency from Asia invited to present its credentials in the Local Planet global conference in New York City.

Setting up an office in APAC has always been part of Local Planet’s plans to grow coverage in this region. In 2017, The Media Shop pitched Singapore as the ideal location for APAC hub. We were appointed as the lead agency and was tasked to set up the new office in Singapore.

The Media Shop’s joining of Local Planet has helped shaped the company’s direction and they now provide better value to their clients with regional needs.

“We believe collaboration and partnership can fuel media innovations and bring about a solid foundation to accomplish remarkable things. Working in tandem with leading independents around the globe lets us propel our clients' need for growth to greater heights.” Jessica Toh, Co-Founder & CEO of The Media Shop said.

Coverage of Local Planet’s APAC launch can also be found on Mumbrella, Marketing Interactive and Campaign Asia.


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