Singapore, 04 January 2019 – The Media Shop has been appointed to manage Tourism Authority of Thailand’s (TAT) campaign following a competitive tender. The campaign aims to generate awareness for Thailand as a preferred holiday destination.
Tourism Authority of Thailand promotes Thailand’s tourism industry by encouraging local and international tourists to travel in Thailand. They provide information and data on tourist areas to the public and conduct studies to set development plans for tourist areas.
The 6-months campaign will commence from January 2019. The agency is to plan a mix of outdoor display advertising and digital media to drive the required campaign deliverables and performance.
"We are starting off 2019 on a great note with this business win. Collaborating with Tourism Authority of Thailand to promote Thailand’s tourism is a wonderful opportunity for The Media Shop. Through this partnership, we will demonstrate our expertise and passion to deliver effective work and elevate Tourism Authority of Thailand's brand to the next level." said Jessica Toh, Chief Executive Officer of The Media Shop.
Tourism Authority of Thailand joins the agency’s list of diversified clients: One Faber Group, CIMB Bank Berhad, Veritas Storage (Singapore), Lee Kuan Yew School of Public Policy, Liberty Insurance and Singapore Exchange.