Singapore, 01 September 2018 – The Media Shop has been appointed as One Faber Group’s Agency of Record to manage their integrated marketing efforts for the next 2 years, following a competitive tender.
One Faber Group operates a suite of leisure and lifestyle services including attractions, guided tours, event venues, souvenir and lifestyle outlets as well as F&B operations. Their attractions include the iconic Singapore Cable Car, the outdoor night show on Sentosa, Wings of Time and Sentosa Merlion.
The regional media duties include planning and buying to raise awareness of One Faber Group’s key attractions, targeting locals and tourists to increase footfall and sales conversion.
“We are delighted to be given this valuable opportunity to work with a brand with such a rich heritage. Winning this account showed that we understood the needs of the client, and had demonstrated our capability in working towards One Faber Group’s marketing objectives,” said Jessica Toh, CEO of The Media Shop.
One Faber Group joins the agency’s list of diversified clients: CIMB Bank Berhad, Veritas Storage (Singapore), Lee Kuan Yew School of Public Policy, Liberty Insurance and Singapore Exchange.
About The Media Shop Group
The Media Shop is an independent boutique agency headquartered in Singapore and focused on the Asian market. Founded in 2009, the agency offers genuine media planning and buying services across all media platforms in Asia.The agency has shown their mettle against larger agencies, securing local and regional accounts by leading companies. Past and present clients include organizations from hospitality, FMCG, technology, financial and government sectors.
The Media Shop won its fourth consecutive Marketing Magazine’s Media Agency of the Year Local Hero award in 2018, 2017, 2016 and 2015 following nominations in 2014 and 2013.
The Media Shop is also finalists for 2018 Search Agency of the Year and Programmatic Agency of the Year.