Singapore, 14 May 2014 - CA Technologies has once again awarded The Media Shop Singapore media duties for their expanding regional campaign in Asia Pacific and Japan.
The Media Shop has carried out strategic planning, negotiations and buying duties for the tech giant since 2012. The new campaign for CA Technologies marks a shift away from traditional advertising to a full-fledged digital campaign, with emphasis on the Australian and Indian markets. The new campaign also marks successful runs in social and mobile advertising, which has heightened CA Technologies' visibility in regional Asian countries.
"We're delighted that CA Technologies has chosen to work with us again. Their vote of confidence sends a strong signal that independent agencies are more than capable of holding their own against the bigger boys," said Business Director, Jessica Toh.
The agency's digital team has expanded their clientele and services in response to the sharp spike in demand for digital marketing and advertising solutions in recent years.
"Consumers are brand-aware and highly informed, and this has spurred companies to tell their brand stories through meaningful conversations", said Lee Chee Wee, Digital Director. "Establishing strong representation in the digital space is vital."
Source: Campaign Brief Asia