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Singapore's independent media agency bags local hero award

Singapore, 28 May 2015 – The Media Shop (TMS) was celebrated as the LOCAL HERO winner for Media Agency of the Year at Marketing Magazine’s Agency of the Year Awards 2015. Among a crowd of almost 700 eager finalists at the Shangri-La Hotel Singapore, the independent local media agency shone bright as an industry leader and top performer for the year.

The Awards celebrate ground breaking and innovative agency performances in Singapore and is proudly based solely on the opinion of client marketers. Over 700 client marketers in Singapore participated in Marketing’s annual Marketing Spend Benchmarking Survey to determine the finalists in each of the categories.

“We are elated by this award. Claiming the Local Hero award not only demonstrates the good work we do for our clients, it is also endorsements from client marketers. The Media Shop has grown leaps and bounds since its inception in 2009, and we attribute this success to our fun and dedicated team who demonstrated great might working through challenging times,” said Gary Tang, Executive Director of The Media Shop.

From a high profile jury made up of 25 client marketers from leading brands including DBS Bank, Friesland Campina, Lenovo, Tigerair and VISA assessed finalists submissions on key criteria covering business performance, team development, the depth of the agency’s contributions to the industry and community and the quality of work executed over the past year.

Jessica Toh, Regional Business Director added, “With this milestone achievement, we are even more motivated to bring our service standards up a notch and partner our clients in Australia, Singapore and Taiwan to bring their brand to their audience.”

About The Media Shop Group

The Media Shop is an independent boutique agency headquartered in Singapore and focused on the Asian market. Founded in 2009 by Gary Tang and Jessica Toh, the award-winning agency offers genuine media planning and buying services across all media platforms in Asia. The agency has shown their mettle against larger agencies, securing local and regional accounts by leading companies. Past and present clients include organizations from hospitality, FMCG, technology, financial and government sectors.

Nominated in 2013 and 2014, The Media Shop is the Local Hero winner for Marketing Magazine’s Media Agency of the Year in 2015. To better represent clients building a presence in APJ, The Media Shop has opened offices in Taiwan and Australia in 2013 and 2014 respectively.


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