Singapore, 19 October 2018 – Globally recognised institution, NUS Lee Kuan Yew School of Public Policy (LKYSPP) has reappointed independent boutique media agency The Media Shop (TMS) as its media agency for the 5th year in a row. The Media Shop was first appointed in 2014.
TMS will take on strategic regional media planning and execution duties for the school, over the next 3 years from 5th October 2018.
LKYSPP is an autonomous postgraduate school of the National University of Singapore (NUS), educating and training the next generation of Asian policy-makers and leaders.
The key to thriving in the age of disruption is the ability to adapt to changes. When The Media Shop first took over the account in 2014, there was a heavier reliance on print, with 40% of its focus on Print and 60% on Digital. To stay relevant in today’s digital age, TMS has constantly reviewed and adapted its strategy over the years by designing a digital-focused campaign for LKYSPP.
Gary Tang, Managing Director, says “It’s truly a pleasant experience collaborating and growing with LKYSPP since 2014. We’re overjoyed to be given the opportunity to support such an established institution with our media expertise once again.”
LKYSPP continues to be part of TMS’ growing list of diversified clients such as One Faber Group, CIMB Bank, Toshiba, Autobacs, Lu International and more.
About The Media Shop Group
The Media Shop is an independent boutique agency headquartered in Singapore and focused on the Asian market. Founded in 2009, the agency offers genuine media planning and buying services across all media platforms in Asia.The agency has shown their mettle against larger agencies, securing local and regional accounts by leading companies. Past and present clients include organizations from hospitality, FMCG, technology, financial and government sectors.
The Media Shop won its fourth consecutive Marketing Magazine’s Media Agency of the Year Local Hero award in 2018, 2017, 2016 and 2015 following nominations in 2014 and 2013.
The Media Shop is also finalists for 2018 Search Agency of the Year and Programmatic Agency of the Year.
The Media Shop recently won the inaugural Best Local Media Agency award in the Singapore Media Awards 2018