Singapore, 5 August 2015 – Extra Space Asia Self Storage has appointed local independent agency The Media Shop (TMS) as its media agency for its integrated marketing efforts in Singapore, Malaysia, Hong Kong and Korea. The agency will be overlooking strategic planning and buying duties for Asia’s leading self-storage operator.
Mr Kenneth C. Worsdale, Chief Executive Officer of Extra Space Asia comments, “We were impressed by TMS’ previous works and their proven ability to conceive innovative strategies for their clients. We believe that this partnership will provide us with fresh perspectives on upcoming marketing efforts. Our combined effort will help us drive greater awareness on how self storage solutions offered by Extra Space will improve the way people live and work.”
“We’re thrilled to collaborate with Extra Space, a market forerunner in its industry, to devise a strategic campaign that stretches across multiple platforms. Working with Extra Space is a marvellous opportunity for the agency to showcase our expertise and commitment to our clients,” said Jessica Toh, Co-Founder / Managing Partner of TMS.
Extra Space joins TMS’ growing list of diversified notable clients such as NETS, Toshiba Electronics Asia, CA Technologies, Regus, Ekornes and Wargaming.net. Established in 2009, TMS won Marketing Magazine’s Media Agency of the Year Local Hero award in 2015 following nominations in 2013 and 2014.
About The Media Shop Group
The Media Shop is an independent boutique agency headquartered in Singapore and focused on the Asian market. Founded in 2009, the agency offers genuine media planning and buying services across all media platforms in Asia. The agency has shown their mettle against larger agencies, securing local and regional accounts by leading companies. Past and present clients include organizations from hospitality, FMCG, technology, financial and government sectors.
The Media Shop was nominated for Marketing Magazine’s Media Agency of the Year and Local Hero awards in 2013 and 2014, and secured the Local Hero award in 2015. To better represent clients building a presence in APJ, The Media Shop has opened offices in Taiwan and Australia in 2013 and 2014 respectively.
About Extra Space
Extra Space Self Storage is Asia’s leading self storage provider, offering self storage facilities and services to individuals, families and businesses in densely populated Asian cities facing space constraints. Led by Chief Executive Officer Mr. Kenneth Worsdale, Extra Space Self Storage is a privately owned business, headquartered in Singapore and operating in Asia.
Extra Space Self Storage currently operates a portfolio of 31 facilities in five countries – Singapore, Malaysia, Korea, Taiwan and Hong Kong, encompassing a total of over 1.3 million square feet of space and serving over 8,500 customers.