Singapore, 28 January 2016 – Leading global beauty company, COTY Asia has appointed independent boutique agency The Media Shop (TMS) as its media agency for its integrated marketing efforts in Singapore. The agency will be tasked with the strategic planning and buying duties for its line of consumer fragrance, colour and skin and body care.
Jacques Philippe Izon Reyes, Marketing Manager of COTY Asia comments, “We’re very excited to appoint The Media Shop as our media agency partner in Singapore. Led by Jessica, The Media Shop team impressed us with their expertise in media strategy and buying, as well as with their agility and flexibility in execution. They are exactly the kind of agency partner we need to achieve even stronger growth in Singapore’s dexterous and unique business landscape.”
Following the appointment, Jessica Toh, Regional Business Director of TMS said, “We’re delighted with this opportunity to work with COTY Asia, an innovative company that has built a unique portfolio of beauty brands. Our team with the right mix of experience and passion will deliver effective work to propel COTY’s brands to another level.”
COTY Asia joins TMS’ growing list of diversified notable clients such as NETS, Toshiba Electronics Asia, Extra Space, Philip Stein, Regus, and Wargaming.net. TMS won Marketing Magazine’s Media Agency of the Year Local Hero award in 2015 following nominations in 2013 and 2014.
About The Media Shop Group
The Media Shop is an independent boutique agency headquartered in Singapore and focused on the Asian market. Founded in 2009, the agency offers genuine media planning and buying services across all media platforms in Asia. The agency has shown their mettle against larger agencies, securing local and regional accounts by leading companies. Past and present clients include organizations from hospitality, FMCG, technology, financial and government sectors.
The Media Shop was nominated for Marketing Magazine’s Media Agency of the Year and Local Hero awards in 2013 and 2014, and secured the Local Hero award in 2015. To better represent clients building a presence in APJ, The Media Shop has opened offices in Taiwan and Australia in 2013 and 2014 respectively.