Understanding your marketplace dynamic - where is the audience, who and where are your main competitors?
Set media objectives against core business objectives. Designing media tactics for realizing media strategy and proposing procedures for evaluating the effectiveness of the media plan.
Finding the best media opportunities available to reach your target audience through evaluation, discussion and negotiation with media owners.
Close monitoring of campaigns to ensure all placements and delivery are executed as planned.
Timely and regular reporting, assessing results against planned objectives. Constantly find ways to optimise campaign to full potential.